SEO services
People do not search in the Arabic you write in
A company writes "air conditioning maintenance services" while people type "fix aircon" or "aircon technician near me". The gap between corporate language and searcher language is the biggest reason Arabic sites fail to surface, and translating an English keyword list will never reveal it.
Method
What makes Arabic keyword research different
Details that simply do not exist in English.
Language and dialect
- Terminology differing between Saudi Arabia and the UAE
- Colloquial versus formal wording in actual searches
- Latin-script spellings of common terms
- Synonyms that all mean the same product
- Common misspellings people genuinely search with
Technical and structural
- Diacritics and hamza forms affecting matching
- Alef maqsura and taa marbuta variations
- Headings written in natural Arabic word order
- Clear Latin URLs rather than encoded Arabic ones
- Meta descriptions that read as proper Arabic sentences
Translation
Why translating the English keyword list does not work
Translating keywords gives you grammatically correct phrases nobody searches for. Worse, it hides the real demand: questions people ask in colloquial phrasing that appear in no tool unless you go looking in their language. We start by listening to the market and then build the list, not the other way around.
Where we actually gather terms
Sources
Where the keywords genuinely come from
Three sources no tool contains.
Your own customer conversations
The questions arriving on WhatsApp and by phone, written in their real form, the most accurate source you hold.
Search engine suggestions
What autocomplete offers while typing, a direct reflection of what people write rather than what anyone assumes.
Common misspellings
Forms without hamza or with substituted letters, whose search volume is larger than most marketers expect.
Questions
About Arabic optimisation
Should we target formal or colloquial Arabic?
Does the Saudi market differ from the UAE?
We have an English site and want to add Arabic.
Start here
Tell us about your project
Send us two lines about what you need on WhatsApp. We reply, book a short scoping call, then send a written plan with cost and timeline before you commit to anything.