Web development
A new site, with your search rankings intact
The classic disaster in a website rebuild is losing half your traffic after launch, because thousands of old URLs became error pages. Migration is a redirect and monitoring project, not a content copy.
The plan
What we run in any migration
The steps that prevent losing traffic.
Before launch
- A full inventory of every existing URL
- Identifying the highest traffic and ranking pages
- A redirect map from every old URL to a new one
- Page titles and descriptions carried across intact
- Redirects tested on a staging copy
After launch
- Daily crawl error monitoring for two weeks
- Tracking indexing in search console tools
- Comparing traffic before and after, like for like
- Fixing any broken link the moment it appears
- A status report one month after launch
The opening decision
Sometimes improving what exists beats rebuilding
We always start by reviewing the current site and its code before recommending anything. If the foundation is sound and the problem is speed, design or content, fixing it is far cheaper and far less risky than a full rebuild. We say so even when the smaller project is worth less to us.
When a rebuild is justified
Risks
Three things quietly lost in a migration
All hard to recover after launch.
External links
An old URL another site pointed at becomes an error page, losing a trust signal built over years.
Page titles and descriptions
Carrying them across preserves what search engines already know about each page; rewriting them starts from zero.
Measurement continuity
Breaking the link to your analytics costs you exactly the comparison you need right after launch.
Questions
About migration
Will we lose our search rankings?
How long does a migration take?
Does the site go down during the move?
Start here
Tell us about your project
Send us two lines about what you need on WhatsApp. We reply, book a short scoping call, then send a written plan with cost and timeline before you commit to anything.