AI and automation
An instant answer, in Arabic, from your own documents
Customers here message on WhatsApp and expect a reply now, not during office hours. The agent covers the repeated questions around the clock and leaves your team the cases that need a human decision.
Where your customer is
The reply channel is the phone, uncontested
Saudi figures as a proxy for the region.
99%
Internet penetration among the population of Saudi Arabia at end of 2025
DataReportal · Digital 2026 report
98.5%
Share of Saudi mobile connections that are broadband
GSMA Intelligence, via DataReportal
12.4%
Projected AI contribution to Saudi GDP by 2030
PwC · The potential impact of AI in the Middle East
Remit
What the agent handles, and what it does not
The limits are written before launch, not after.
It handles
- Product, price and returns policy questions
- Order or shipment status from a reference
- Opening hours, branches and directions
- A repeated procedure explained step by step
- Taking complaint details and opening a ticket
It does not
- An exception on price or an unpublished discount
- A delivery promise outside the normal window
- A decision on a complaint needing compensation
- Any legal or contractual question
- A case where the customer is clearly angry
How it is built
From your documents to a working agent
Four stages, and a limited launch first.
Gather the sources
We collect your policies, recurring questions and product data, and clean them: a messy source produces a messy answer.
Write the limits
We agree in writing what it answers and what it hands over, along with its tone and its forbidden subjects.
Test on real questions
We run it against questions you actually received, and correct every wrong answer before a customer sees one.
Launch in stages
It starts on one channel and one question type, and widens once the accuracy rate has been measured.
Handover
The best feature is knowing when to stop talking
A bot that insists on answering while not understanding loses the customer faster than no reply at all. We tune the handover to fire early rather than late, and pass the whole conversation across so nobody has to explain their problem twice.
What triggers a handover immediately
Questions
About the support agent
Does it understand Gulf dialect?
Does it work on official WhatsApp?
What happens outside working hours?
Can we edit its answers ourselves?
Start here
Tell us about your project
Send us two lines about what you need on WhatsApp. We reply, book a short scoping call, then send a written plan with cost and timeline before you commit to anything.