Web development
A news site indexed in minutes, not hours
A breaking story indexed two hours later is a dead story. A news site is measured by how fast an editor gets from writing to publishing, and how fast a search engine gets from publishing to indexing. Everything else comes after those two.
Requirements
What a news site specifically needs
Requirements no other site type has.
Indexing and visibility
- A news sitemap updated in real time
- NewsArticle structured data on every story
- Meeting the Google News entry requirements
- Image sizes that qualify for Discover
- Permanent URLs that never change after publishing
Newsroom and operations
- An editor that writes and publishes in few steps
- Scheduled publishing and review permissions
- Sections, authors and tags with a clean archive
- Surviving sudden waves of traffic
- Legacy archives migrated without breaking links
Performance
Ads are what slow news sites down, not the design
Most slow news sites are not badly built. They are loaded with ad networks injecting dozens of external requests into every page. We cannot remove your revenue source, but we can control how ads load so they neither block the story nor destroy your performance scores.
How we handle advertising
The archive
The asset most news sites neglect
Three things that outlive the story.
Topic pages
A page gathering connected coverage of an issue or a person, which keeps drawing traffic for months.
A browsable archive
Ordered by date, section and author, turning stored files into pages that are actually read.
Links between stories
Tying a new story to what preceded it raises session depth and revives older material.
Questions
About news sites
Can you guarantee acceptance into Google News?
We have an archive of tens of thousands of articles.
Do you build on WordPress?
Start here
Tell us about your project
Send us two lines about what you need on WhatsApp. We reply, book a short scoping call, then send a written plan with cost and timeline before you commit to anything.