SEO services
A story indexed late is a story nobody reads
News competition is settled in the first thirty minutes. A site that takes an hour to get its story indexed arrives after the audience already read it somewhere else. The core job of news optimisation is shrinking the distance between publishing and appearing.
The channels
Three different channels, not one
Each has requirements unlike the others.
Google News and news results
- Meeting the technical and editorial entry requirements
- A news sitemap updated at the moment of publishing
- Complete NewsArticle markup on every story
- Clear, credible author and section pages
- Published editorial and corrections policies
Discover and standard search
- Wide images at sizes that qualify for inclusion
- Headlines that describe without overstating
- Topic pages gathering connected coverage
- An organised archive that keeps earning traffic
- Internal links from the story to its background
After the event
The story dies, the topic page survives
Most news sites live on waves: a breaking story pulls traffic for two days then dies forever. Topic pages that gather connected coverage around an issue, a person or a tournament keep pulling traffic for months, and they are the most neglected asset on Arabic news sites.
What we build to outlive the story
Three channels
Each channel demands something entirely different
Treating them as one costs you two of them.
Search results
Correct structured data, a live news sitemap and indexing speed measured in minutes.
The news tab
Meeting the technical and editorial entry requirements, then publishing consistently rather than in one burst.
Discover
Images at sufficient dimensions and an honest headline matching the content, because a misleading one removes you.
Questions
About news optimisation
How long until we are accepted into Google News?
Why does our competitor appear in Discover and we do not?
Should we publish in Arabic and English together?
Start here
Tell us about your project
Send us two lines about what you need on WhatsApp. We reply, book a short scoping call, then send a written plan with cost and timeline before you commit to anything.