Content and translation

Text that reads as written, not as translated

Literal translation produces text that is understandable and strange at once: the sentence is correct but nobody speaks that way. Our aim is a reader who never suspects it is a translation, which sometimes means rewriting.

What we translate

The material types we handle

Each carries a different requirement.

Marketing material

  • Website pages and awareness campaigns
  • Product descriptions in online stores
  • Articles and knowledge guides
  • Presentations and company profiles
  • Interface text inside applications

Precision material

  • Technical documents and operating manuals
  • Terms, conditions and privacy policies
  • Formal correspondence with authorities
  • Specialist reports and studies
  • Medical, engineering and legal terminology

Consistency

The danger in translation is drift, not error

When one person renders a term one way and someone else renders it differently on the same site, the reader loses confidence and search splits between two versions of one concept. So we agree a glossary first.

What the project glossary holds

The approved term for every core concept
Product names: translated or kept as they are
Abbreviations and how they are written in Arabic
Numbers and dates and their written format
The level of formality used with the reader
Words we avoid for market-specific reasons

Review

Three stages after the first translation

Drop any one and it shows in the text.

Glossary conformance

Confirming every term was rendered in the agreed form rather than differently in each paragraph.

Reading without the original

A reviewer reads the second version alone, catching sentences that only make sense if you know the source.

Review in visual context

Reading the text in place on the page, because a line that works in a document can break a button or a card.

Questions

About translation

Do you use machine translation?
We use it as a first draft on some repetitive material, and we never deliver machine output without rewriting and human review. Precision material is translated by a person from the start.
Which languages do you cover?
Arabic and English primarily, and any other language the project needs through specialist translators. We tell you upfront if a language sits outside our network.
How do we ensure terminology is right for our field?
With a glossary agreed before starting, and an expert on your side reviewing the first batch. After that the standard is set and review needs drop sharply.

Start here

Tell us about your project

Send us two lines about what you need on WhatsApp. We reply, book a short scoping call, then send a written plan with cost and timeline before you commit to anything.