Content and translation
A topic map, not a list of article ideas
Most content plans start with a brainstorm producing twenty headlines that look good, then get published and read by nobody. A plan that works starts from existing demand: what people actually search for, which page of yours should answer it, and what order builds the site's authority.
Method
How we build a content plan
From keyword research to measured impact.
Research and planning
- Independent Arabic and English keyword research
- Grouping terms into topic clusters
- Tying every cluster to one specific page
- Identifying the intent behind each cluster
- Sequencing the work by impact against effort
Writing and measurement
- A direct, quotable answer in the first paragraph
- A heading structure covering the sub-questions
- Internal links that build topical depth
- Updating older content instead of repeating it
- Measuring each page's ranking and revising
Cannibalisation
Two pages targeting one term weaken each other
The quietest problem on sites that publish regularly is keyword cannibalisation: five articles written across two years all targeting the same question, so ranking splits between them and none reaches the top. The fix is usually merging, redirecting and deleting, not writing a sixth.
What we do with accumulated content
Measurement
How we know the plan is working
Three indicators, and none is article count.
Phrases ranking
How many phrases entered the first three pages, a sharper read than watching one keyword’s position.
Your share of demand
Your portion of total search in your field, showing growth against the market rather than against last month.
Content that converts
Which page preceded an actual WhatsApp message, which is in the end the only measure that any of this is judged by.
Questions
About SEO content
How long should an article be?
Does repeating the keyword help?
How does content surface in AI answers?
Start here
Tell us about your project
Send us two lines about what you need on WhatsApp. We reply, book a short scoping call, then send a written plan with cost and timeline before you commit to anything.