Industries
A newsroom the website does not slow down
A news site is measured on two things only: how long an editor takes from writing to publishing, and how long a search engine takes from publishing to indexing. Everything else is secondary, because a delay in either means the audience read it somewhere else.
Components
What a media organisation needs
An architecture to publish, and one to surface.
Newsroom and operations
- An editor publishing in the fewest possible steps
- Writer, editor and chief editor permissions
- Scheduled publishing and pre-release review
- Sections, authors, tags and archive structure
- Surviving sudden waves of traffic
Visibility and revenue
- A news sitemap updated at the moment of publishing
- Meeting the Google News requirements
- Image sizes that qualify for Discover
- Ad loading controlled without destroying speed
- Topic pages that outlive the story
The archive
Your archive is your largest asset, and the first casualty of migration
A news site running for years holds tens of thousands of URLs that accumulated rankings and external links. The worst disaster we see in this sector is a migration breaking all of them at once, costing half the traffic in a week.
What we do before any news migration
What we measure
Three numbers that judge a news site
Other than total visits.
Time to indexing
The minutes between publishing and appearing in search results, a measure of the build rather than the newsroom.
Session depth
How many stories a visitor reads before leaving, what separates a publication from a temporary traffic source.
Topic page performance
The sustained traffic to pages gathering connected coverage, the most neglected asset in this sector.
Questions
From media organisations
Advertising slows our site badly.
We publish in Arabic and English.
Should we build on WordPress?
Start here
Tell us about your project
Send us two lines about what you need on WhatsApp. We reply, book a short scoping call, then send a written plan with cost and timeline before you commit to anything.